it In: Kill or be Killed in the Music Industry
Author: Traa Daniels (bass player P.O.D.)
Publisher: Ryot Entertainment
Many artists possess tremendous talent and have amazing potential for success. Unfortunately, they often fail to achieve the level of success they deserve because they are not good at the business side of music. But this shouldn't be too surprising. After all, how may MBA's do you know who can carry a tune, let alone compose an album of awesome songs?
Traa Daniels, bass player with P.O.D., offers honest insight into the very competitive and cut-throat world of the music business in his book "Pack it In: Kill or be Killed in the Music Industry". Traa, of all people, should know how difficult it is to find success but, having reached a level of success most artists (especially Christian artists) can only dream of, he generously shares his wealth of wisdom with young, up and coming, bands. The book offers basic advise and should not be regarded as a self-help guide to industry success. However, it is a good starting point for any band that has questions about what they should be thinking about as they begin to navigate the world of music business.
Traa also started a full service artist development company called Ryot Entertainment Group. According to its website, Ryot is "dedicated to always being on the forefront of a continually changing industry and providing our artists with the most up-to-date trends in music promotions.:
Ryot Entertainment Group
specializes in: Production, Management, Grass roots promotions, Street
Team/Fan Based Development, Image development, Song arrangement, Band and
artist infrastructure, Internet and New Media Campaigns, Tour and Booking
Assistance, Creative Marketing, and Consulting in all areas of music.
Traa was at Cornerstone 2009
promoting his company and speaking about the music business. I had
an opportunity to speak with him and found him to be a very approachable,
pleasant person. He seems like a genuinely good guy. I would
recommend any new band check out their website at www.ryotentertainmanet.com
and contact them.
David P. Renovitch